Love & Other Objects

Beygum is a graduate in Visual Communication Design from BNU as a distinction holder, she has exhibited in over 30 shows and promoted her work through her online brand that utilizes print design on various mediums, including ceramics and textiles. She is an artist and designer whose philosophy is shaped by her love of storytelling and fantasy. Her whimsical and thought-provoking social commentary is often inspired by a modern reiteration of history. It is filtered through a lens of color, patterns, unlikely juxtapositions, and a reimagining of reality. 

Through this juxtaposition, Beygum examines the objectification of love within contemporary capitalist culture, exploring how economic forces infiltrate even the most intimate connections. Her work questions whether genuine affection can truly endure in a system that commodifies emotions, turning love into a transaction rather than an organic, unfiltered experience. By highlighting the tension between material value and emotional depth, she challenges viewers to reconsider the authenticity of their relationships in an era where sentiments are often shaped by consumerist ideals. Through her artistic practice, Beygum seeks to provoke reflection on the delicate balance between love, desire, and the relentless influence of capitalism.